The best real estate CRM depends on what you sell. If you have a land subdivision and sell lots from your own project, you need a system that starts from the lot inventory. If you are an agency that brokers houses and apartments, you need one that publishes on portals. And if almost all your clients arrive through WhatsApp, you want one with automatic replies.
In this list I separate the options you can use in Ecuador by type of business, based on what each provider publishes on its website: features, prices and whether it mentions Ecuador. Royaltor360 is our product and comes first in the land subdivision category, which is where we recommend it.
How to choose a real estate CRM in 3 questions
- Do you sell your own inventory or other people's properties? A lot project needs a status per lot, reservations with deadlines and installments. An agency needs property listings, lead sourcing and portals.
- Where do your clients come from? If they come from ads and WhatsApp, check what happens to a message at 11 at night. If they come from the web, check that the form creates the prospect on its own.
- Who collects after the sale? If you sell with a down payment and installments, the system has to show each client's balance without opening another spreadsheet.
CRMs for land subdivisions and land projects
Royaltor360: the option we recommend for land subdivisions
royaltor360.com · Ecuador and Latin America (office in Cuenca)
Real estate CRM for land subdivisions that shares its inventory with the project's interactive masterplan and 360 tour. We work with projects in Ecuador and other Latin American countries, and we coordinate the drone capture according to the location of the land.
- Single inventory when the team records a reservation or a sale, the public plan and the tour change the lot's status at that moment.
- Sales management prospects by stage, assignment among advisors, reservations, installment plans, payment records and receipts tied to each lot.
- Amaia, AI assistant answers in the project's chat and voice with the real lots, prices and payment options, and books visits in the CRM.
- Team with roles administrator, sales lead, advisors and secretary, each seeing what applies to them.
- Price quoted according to the number of lots in the project, in the demo.
What we don't do: we don't process online payments and we don't issue invoices from the CRM.
Lotización
lotizacion.com · Lima, Peru (according to the address on its website)
Interactive map with georeferenced polygons, CRM with hierarchies and commissions, reservations, direct credit, payment schedules and payment gateways. Its website does not mention Ecuador.
- Published price Básico plan from $365 per month plus $540 implementation (up to 300 lots and 10 users); Estándar from $594.50 per month plus $885.60 (up to 600 lots). Additional stage: $75. Before taxes.
LotesApp
lotesapp.com · Country not stated
Software for selling lots and housing developments: sales plan with real-time status, installments, PDF receipts with QR, contracts with electronic signature, commissions and multi-project. Its website does not mention Ecuador.
- Published price Sala de Ventas USD 297 per month (1 project, up to 120 lots); Multi-proyecto USD 497 per month; Enterprise by quote. Custom configuration and manual data loading are not included. If you are comparing it, check the alternatives to LotesApp.
CRMLotes
crmlotes.com · Cancún, Mexico
ERP and CRM for land developments and subdivisions: maps with availability, quoting tool, pre-filled contracts, collection reminders and a client portal with their payment history.
- Price not published.
CRMs with AI on WhatsApp
PulsoSuite (Genial)
genial.com.ec · Quito, Ecuador
CRM for construction companies with an AI agent on WhatsApp that quotes, books appointments and qualifies prospects, interactive plans with availability, collections and a buyer portal with construction progress tracking.
- Published price from USD 49.99 per month, no lock-in.
Unami
unami.ai · Latin America (country not stated; mentions clients in Mexico and Colombia)
CRM for pre-sales and new projects with WhatsApp, telephony, AI, inventory by unit, quotes, payment plans and collections.
- Published price Scale USD 499 per month (10 users, 4 projects), Business USD 1,279 and Global USD 1,970 per month, plus a one-time USD 2,390 setup. AI credits are charged separately.
CRMs for agencies that broker properties
Tokko Broker
tokkobroker.com · Has a page and phone number in Quito
Unlimited properties and contacts, automatic follow-ups, website, inter-agency network and portal publishing. Built for agencies with houses, apartments and offices; its page does not mention lot plans or installments.
- Price its page for Ecuador shows the Duo, Equipo and Empresa plans, but not the amounts; you have to ask an advisor. Paid portals are charged separately.
Wasi
wasi.co · Lists Ecuador among its countries
Property inventory, CRM, website, portal publishing, one-click WhatsApp and an app.
- Price Inicio plan free (1 user, 10 properties); Pro and Enterprise plans with monthly, semiannual or annual payment.
Generic CRM
HubSpot
hubspot.com · United States
General CRM for any type of company. It works for organizing contacts and deals, but it does not include a lot inventory, plan or installments: you would have to adapt it.
- Published price free CRM up to 2 users; Starter from USD 7 per month per user.
Comparison according to each provider's website
| CRM | Who it is for | Lot plan or map | Installments and collections | AI or WhatsApp | Published price | Mentions Ecuador |
|---|---|---|---|---|---|---|
| Royaltor360 | Land subdivisions | Yes, interactive masterplan and 360 tour | Installment plans, payments and receipts | Amaia in chat and voice | Quoted by number of lots | Yes |
| Lotización | Land subdivisions | Yes, georeferenced | Direct credit and payment gateways | Not mentioned | From $365/month + $540 | No |
| LotesApp | Lots and housing developments | Yes | Installments, receipts with QR, electronic signature | Not mentioned | From USD 297/month | No |
| CRMLotes | Land developments | Yes | Collections and client portal | Not mentioned | Not published | No |
| PulsoSuite | Construction companies | Interactive plans | Collections | AI on WhatsApp | From USD 49.99/month | Yes |
| Unami | Pre-sales and projects | Inventory by unit | Payment plans and collections | AI, WhatsApp and telephony | USD 499/month + USD 2,390 | No |
| Tokko Broker | Real estate agencies | No | Not mentioned | Not mentioned | Amounts not shown | Yes |
| Wasi | Real estate agencies | No | Not mentioned | One-click WhatsApp | Free plan and paid plans | Yes |
| HubSpot | Any company | No | No | Depends on plan | Free; Starter from USD 7 | No |
"Not mentioned" means it does not appear on their website, not that they don't have it. Ask the provider.
How to compare prices without getting it wrong
- Ask for the full first-year cost, including installation, users, taxes and anything charged separately (AI credits, portals, data loading).
- Check what makes the price grow per lot, per user or per project. A cheap plan with 2 users can get expensive once you add advisors.
- Ask who loads your inventory and how long it takes to be ready. Several platforms do not include manual data loading.
- Ask what happens to your data when the contract ends and in what format they hand it over.
If you want to see all the pieces a system for lots should have, read what a CRM for real estate companies that sell lots should have and the comparison of software for selling lots. If you are interested in the artificial intelligence side, see what a real estate CRM with AI really does.
Sources
Official websites checked on October 23, 2026:
- Royaltor360: royaltor360.com/crm-inmobiliario
- Lotización: lotizacion.com/precios
- LotesApp: lotesapp.com/pricing
- CRMLotes: crmlotes.com
- PulsoSuite (Genial): genial.com.ec
- Unami: unami.ai
- Tokko Broker: tokkobroker.com/es-ec/planes-y-precios
- Wasi: wasi.co/app-planes_precios.htm
- HubSpot: hubspot.com/pricing/crm
- Logos are displayed linked from each company's domain and belong to their owners.