Software for selling lots is a system that brings the land subdivision's inventory, leads and sales together in one place. The minimum it must solve is that the whole team sees the same status for each lot (available, reserved or sold) at the same time. From there, each option on the market puts the emphasis on something different: the interactive map, installment collection or the visual presentation of the project.
In this guide we compare some options that come up when you search for this kind of software in Latin America, with what each one says it offers on its own website, and we list the questions worth asking before hiring any of them.
What software for selling lots should do
Before comparing brands, it helps to be clear about which parts your project needs:
- Lot inventory. Each lot with a unique code, its area, its price and its status. It's the foundation of everything else.
- Reservations with a deadline. A reserved lot that isn't formalized within the agreed time becomes available again.
- Leads tied to a lot. Knowing which lot each person is interested in and which agent is handling them.
- Installment plan and payments. If you sell with in-house financing, the down payment, installments and payments on the client's record.
- Map or plan on the website. So the buyer can see the available lots without having to ask.
- Visual material of the land. Aerial photos, video or a 360 tour, for those who can't visit the project at first.
No system is the best at everything. What's useful is knowing which of these parts is hardest for you today.
Comparison of options in Latin America
| Option | Based in | Lot map | CRM, installments and collections | 360 drone tour | Prices on its website |
|---|---|---|---|---|---|
| Lotización (lotizacion.com) | Lima, Peru | Yes, with real-time availability | CRM, salespeople and commissions, in-house financing, schedules and collections with payment gateways | Not mentioned | Yes: from USD 365 per month for up to 300 lots, plus implementation (before taxes) |
| CRMLotes (crmlotes.com) | Cancún, Mexico | Yes, with real-time availability | Quote tool, automatic contracts, collection reminders and client portal | Not mentioned | Not published |
| LotesApp (lotesapp.com) | Latin America (country not stated) | Yes | Contracts with e-signature, portfolio with receipts, commissions and integration with other CRMs | Not mentioned | No figures shown |
| Masterplan Estudio (masterplanestudio.com) | Argentina | Yes, over satellite imagery and in 3D | Live stock, links for real estate agencies and metrics; collections not mentioned | Not mentioned | Not published |
| Royaltor360 (royaltor360.com) | Cuenca, Ecuador | Yes, interactive masterplan with up-to-date availability | CRM, reservations, installment plan, payment records and collection messages; doesn't process online payments or issue invoices | Yes, with drone capture on site | Quoted by number of lots |
How to read the table
- If your main problem is collecting installments and you want clients to pay online, prioritize options with payment gateways and a client portal.
- If your problem is that buyers don't understand the project from a distance, prioritize the map on the website and visual material of the land, such as the 360 drone tour.
- If you work with many outside real estate agencies, check how each system gives them access to the inventory without exposing your buyers' data.
Excel, a generic CRM or software for lots
Not every project needs a specialized system from day one:
- Excel or Google Sheets works with one salesperson and few lots. It fails when several people change statuses at the same time.
- A generic CRM organizes contacts, but the lot inventory ends up in a separate sheet.
- Software for lots starts from the inventory and ties leads, reservations and payments to it.
We explain this difference in more detail in what a CRM for real estate companies that sell lots should have.
Questions to ask before hiring
- What is the total cost of the first year, including implementation and taxes?
- Does the price change if I add lots, phases or users?
- Who loads the plan and the initial inventory, and how long does it take?
- Does the availability on my website come from the same inventory the team uses?
- What happens to my data when the contract ends? Do they hand it over, and in what format?
- Who can see buyer and payment data? Also check what to ask about the security of a real estate CRM.
- Is there support in my time zone and in my language?
Common mistakes when choosing software for selling lots
- Choosing by the feature list instead of by the problem that's hardest for you today.
- Comparing monthly fees without adding implementation or taxes.
- Keeping the website separate. If the public plan is updated by hand, sooner or later it shows a sold lot.
- Not defining lot codes and reservation rules beforehand. They're the hardest things to change later.
How we handle it at Royaltor360
At Royaltor360 the interactive masterplan, the 360 tour and the real estate CRM share the same inventory. We do the drone capture on site, draw the lots on the plan and the tour, and your team records leads, reservations, installments and payments in the same system. When a lot is sold, the public plan shows it at that moment.
If you're comparing options, book a demo and we'll do it with your project's plan.