Practical guides for selling lots, written from real projects in Ecuador, Peru, Colombia, the United States, Mexico and other countries.
Masterplan
What an interactive masterplan is, how it differs from a PDF or a physical model, what you need to create one and what to ask a provider.
9 min read · Updated on October 21, 2026
Masterplan
Five ways to show which lots are available, reserved or sold on your land subdivision's website, with the effort each takes and when each one makes sense.
5 min read · Updated on October 21, 2026
Selling lots
How to advertise land and lots on Facebook, Instagram and Google: what to show in the ad, where to send the click, how to measure each contact and what mistakes to avoid.
8 min read · Updated on October 21, 2026
Management and CRM
What to check to know whether a real estate CRM protects your clients' data: role-based access, encryption, backups, private files, AI and personal data protection.
7 min read · Updated on October 21, 2026
Selling lots
What to check before selling lots, how to set prices and installments, what material the buyer needs and how to avoid selling the same lot twice.
9 min read · Updated on October 20, 2026
Management and CRM
What a real estate CRM needs to sell lots: per-lot inventory, reservations with deadlines, installments, multiple agents and availability on the website.
7 min read · Updated on October 20, 2026
Selling lots
What lotización, lotificación, fraccionamiento, habilitación urbana, área de cesión, enganche, promesa de compraventa and other lot sales terms mean, with their name in each country.
7 min read · Updated on October 20, 2026
Masterplan
Differences between an interactive masterplan and a 360 drone tour for selling lots: what each one solves, when one is enough and when it's worth combining them.
6 min read · Updated on October 20, 2026
Management and CRM
Comparison of software for selling lots and land in Latin America: what each option offers according to its website, what to ask before hiring and when Excel is enough.
8 min read · Updated on October 20, 2026
360 tour and drone
How a 360 drone tour is captured, what it should include to sell lots, how it differs from an aerial video and how to prepare the land for the flight.
8 min read · Updated on October 20, 2026
360 tour and drone
Complete guide to the equirectangular image: how to read it, why it looks distorted, what resolution to use, how to create it with a drone, 360 camera or render and how to publish it in a 360 tour.
12 min read · Updated on October 19, 2026