To show your lot availability on your website you have five paths: a list or table, a plan as an image that you update by hand, a plan connected to a spreadsheet, an interactive masterplan with an admin panel, or a masterplan connected to the CRM where your team records sales. The best option depends on how many lots you have, how many people sell and how quickly you need each change to show.
The 5 options, from simplest to most complete
- A list or table on the website. A table with code, size, price and status. It's quick to set up, but the buyer can't see where each lot is.
- A plan as an image or PDF updated by hand. Someone colors in the sold lots and uploads the image again. It's easy to understand, but goes out of date with every sale.
- A plan connected to a spreadsheet. The plan reads the statuses from a Google Sheet or Excel file. You change a cell and the plan changes. It's a good option to start with a small budget.
- An interactive masterplan with an admin panel. The plan lives on the website and has a panel where the team changes each lot's status, price and details, with users and permissions.
- A masterplan connected to a CRM. The same inventory the team uses to record leads, reservations and clients feeds the public plan. Nobody updates "the website" separately.
Quick comparison
| Option | Effort to set up | Who updates it | Risk of showing something false | When it makes sense |
|---|---|---|---|---|
| List or table | Low | Whoever manages the website | High | Few lots and a single salesperson |
| Plan as an image | Low | A designer or whoever edits the image | High | Small projects at the start |
| Plan with spreadsheet | Medium | Anyone with access to the sheet | Medium | Tight budget and small team |
| Masterplan with panel | Medium | The sales team | Low | Several salespeople and many lots |
| Masterplan with CRM | Medium to high | Updated when the sale is recorded | Very low | Teams that also need lead follow-up |
The question that decides it: who updates it and how long does it take?
The format matters less than the process. A beautiful plan updated every two weeks shows "available" lots that have already been sold, and the buyer who asks about one of them loses trust in the whole project.
Before choosing, answer these questions:
- How many people sell the project, and where do they record a reservation today?
- What happens if two agents offer the same lot on the same day?
- Who changes the status when the contract is signed, and how quickly?
- Where do buyers view the website from: computer or phone?
What each lot should show
- Lot code the same one on the plan, the inventory sheet and the contract.
- Status available, reserved or sold, with colors that are easy to tell apart on a phone.
- Size in m² and, if applicable, frontage and depth.
- Price or price range depending on your sales strategy.
- A way to get in touch from the lot so the message arrives saying which lot the person was interested in.
What it should not show: buyer names, payment details or internal team notes.
Common mistakes
- Showing statuses that nobody keeps up to date.
- Using different codes on the plan and in the inventory sheet.
- Having availability in a PDF that the buyer downloads once and keeps, out of date.
- Not thinking about phones: most prospects will open the link from WhatsApp.
If you already have your own website
If your land subdivision already has a website, you don't need to rebuild it. An interactive masterplan can be embedded inside your page with a code (an iframe): the plan appears on your site, under your name, and keeps updating from the panel where it lives. Your team changes a lot's status in the panel and your website shows it instantly, without uploading files or touching your page's code.
Before doing it, check three things:
- That the provider allows embedding. Some systems block their page from being shown inside another site.
- That there's a clean view for embedding just the plan and the lot details, without the other page's menu.
- That it looks good on a phone within the space you give it on your page.
It doesn't depend on where your website is hosted: it works the same on WordPress, Wix or another platform, because your site only displays the plan that lives in the provider's system.
How to choose for your case
- Small land subdivision, a single salesperson, minimal budget a plan connected to a spreadsheet.
- Several agents and more than 40 or 50 lots an interactive masterplan with a panel and users.
- You also need lead and client follow-up a masterplan connected to a CRM, so you don't run two systems.
If you want to understand in detail what an interactive plan is and how it works, read the guide to the interactive masterplan for land subdivisions.
How we handle it at Royaltor360
At Royaltor360 we set up your land subdivision's interactive masterplan connected to a real estate CRM: your team records leads, reservations and sales, and the lot inventory stays in one place. You can see what it looks like in our interactive masterplan guide. For the full process, from the municipal permit to the deed, read how to sell a land subdivision.